mariella & the good art advice

mariella & the good art advice

mariella & the good art advice mariella & the good art advice

mariella & the good art advice is a curatorial, art services & collection management program dedicated to private and corporate collections.

Helmed by Mariella Franzoni and developed in collaboration with carefully selected like-minded art partners (curators, art critics, art service providers and so on), our initiative is designed around the collection management needs of both seasoned art collectors with vast numbers of art pieces and new art buyers making their way into the world of collecting, as well as brands and companies whose collections are carefully shaped around specific values and themes.

Our mission is to cultivate and encourage an aware and forward thinking culture of collecting contemporary art, a practice that has an important impact on the art world ecosystem, weather it is driven by personal taste, philanthropic interest, or by a value-oriented strategy.

Fostering a professional and curatorial-driven approach to collection management, our projects contribute to the cultural legacy of your collection, through a strategy aligned with your vision and budget

What we offer

  • Curatorial Vision : We analyse your collection to unravel its unique voice, untold stories and unexplored connections within it and with the art world at large. We provide you with a deeper understanding of the cultural and artistic significance and value of each artwork and your collection as a whole.

    Growth and Management Strategy: We design and outline personalised strategies for elevating your collection's value and growth and to improve your collection management processes, in a way that is aligned with your vision and budget.

    • Collection inventory and cataloguing

    • Integration of collection inventory into a software database, chosen amongst the best ones in the market according to your functionality and budget criteria

    • Art photo-shoting (both technical art photos and branding photo books)

    • Provenance research, authentication and attribution

    • Framing and installation

    • Shipping services

    • Storage solutions

    • Insurance and security requirements

    • Curated Exhibitions: Exhibitions are the best way to tell your collection narrative to the world. Through a custom tailored approach, we curated and organise exhibitions around a selection of your art pieces and in collaboration or conversation with fellow art experts, the artists themselves, art institutions and other organizations

    • Public Presentations: Elevate your collection's visibility through various public presentations. From artist talks and panel discussions to private functions, we tailor events and presentations aligned with your collection vision and target audience, fostering a deep and meaningful connection of your art collection in the art scene.

    • Publication Projects: Present your collection through written word, not only to document but also enhance the cultural significance of your art collection. Our publication projects include essays by prominent authors in the field, collections of insightful interviews with your collection's artists, and beautifully designed catalogues.

    • Website Development: Showcase your collection to the world in the internet. Our website development services create a visually appealing and user-friendly platforms dedicated to your collection. Whether it's an online gallery, a blog featuring insights from artists, or a comprehensive catalog, the website becomes a powerful tool for engaging audiences and enhancing your collection's visibility.

  • Aiming at amplify the presence of your collection in the art world, we offer:

    • Strategic Branding: Craft a distinctive identity for your collection. We work closely with you to develop a brand strategy that reflects the essence and values of your collection, ensuring a unique and recognizable presence in the art landscape.

    • Communication Campaigns: Bring your collection's story to the world through strategic communication. Our campaigns, tailored to your collection's narrative, encompass social media, press releases, and targeted outreach, fostering a strong and resonant presence in relevant art circles.

    • Public Relations Expertise: Navigate the art world with confidence. Our PR experts establish and maintain relationships with key influencers, galleries, and media outlets, ensuring your collection receives the attention it deserves.

Get in Touch

Get in Touch

Hours
Monday–Friday
10am–6pm

Phone
+34 644 71 20 43

Email Address

mariella@thegoodartadvice.com